Value Chain Analysis of Traditional Vegetables from Malawi and Mozambique

Based on a multistage cross-sectional survey of 240 respondents in Malawi and Mozambique, this study employed participatory evaluation and market research to identify potential outlets and target crops, and define value chain processes, including choice of market outlets and mode of farmer-buyer linkages. Traditional vegetable sales contributed about 35% and 30% of smallholders’ income in Malawi and Mozambique respectively. Linkages between value chain actors were found to be weak; mostly based on spot market transactions, except for those between retailers and supermarkets, which were based on relationship marketing.